How to Use eBay to Grow Your Other Businesses
The majority of people who are making an income from eBay don’t use eBay as their only source of income, they use the power of eBay to augment their existing business. There are all kinds of ways you can use eBay to give your existing business a shot in the arm.
For example, if you’ve got any leftover stock or used items from another business you run, then why not sell them on eBay? You can make this a regular thing, using it to get rid of things that won’t sell for the price you ask for in a shop, or selling items that are no longer in demand in the town or city where your business is based.
If you know what you’re doing you can really make a lot of money this way. Naturally you’ll already be an expert in the items you’re selling, as you use them in your business, and so you’ll know that the items are of high enough quality to be sellable. This is a whole new market for your old inventory.
Not only that, but your experience as an eBay seller will make you a great buyer - whenever there’s anything you want to get for your business, the chances are you’ll be able to get it on eBay for a discount. A great example of this is shipping supplies
But the true power of eBay lies on the sales side.
eBay give you an ‘About Me’ page, where you can write anything you like and link anywhere you like. This means that you can get traffic to your business website by linking to your website from your About Me page and linking to your About Me page from each auction.
To create an About Me page, just click on ‘Community’ on the toolbar, scroll to the bottom of the page, and click ‘Create an About Me page’. You then get the option to either enter your own HTML or let eBay guide you through the process. All you need to do is write a little about your website, link to it, and you’re done - you’ll notice that more people start to come to your site straight away.
There are thousands of people who swear by this technique to drive traffic from eBay to their website. All you need is a little persuasive sales copy on your site, and you can sell directly to buyers, cutting out the eBay middleman. What’s more, all the traffic that you’ll get will be targeted, because the people who click through were interested in your auction to begin with.
This can be a really powerful technique, especially if you’ve already got an e-commerce site, and it’s totally acceptable within eBay’s rules. Even if you haven’t already got a website, you might find it worth your time to set up a website that does nothing but list your eBay inventory with a few dollars off each item, with a PayPal ‘Buy Now’ button for each item. Then simply make the link to your About Me page read ‘Visit my website for even more bargains!’, and you’re done.
The About Me page is a very effective sales tool, if you aren’t using it you really are missing out on an excellent way of generating more free traffic.
