Use Short Reports To Demolish Your eBay Competitors
Do you have a business on eBay that targets one particular niche? If so, have you ever considered going the extra mile and writing an eBook or short report related to your business?
The benefit of doing this is that it will boost your sales and give you expert status in your niche. More importantly, it will also give you an edge over your competition.
For example, let’s suppose that you sell gardening products on eBay, everything from lawn mowers to weed killers. Here’s what you could do:
You could create an eBook that explains all about creating the perfect garden. You would cover everything you need to know from killing weeds to planting flowers. Or maybe you wanted to target your niche even more and be more specific. How about an eBook or short report showing how to create the perfect lawn or how to build a barbecue? I’m sure if your niche was gardening there are a whole raft of different topics that you could talk about.
You could still do this even if you sell products in many different niches. For example, if one of the products you sell is digital cameras, you could write a short report on how to take the perfect picture. Or a short report showing the top ten mistakes a new photographer makes and how to rectify them.
If you sell clothes on eBay, you could produce a short report showing how to choose the right outfit for a wedding. Or how about the top ten mistakes women make when getting ready for a night out?
You could also offer these free eBooks and reports to your customers as a free gift with every purchase made. This would help to differentiate you from your rivals and give you an edge.
Now here’s where it gets exciting, in these eBooks or short reports there would be product recommendations. You would recommend these products either through affiliate links (which is where somebody pays you whenever you make a sale of their product)or by having links to the products you are selling yourself. And of course you would at the same time be promoting your eBay store.
What you would also do is allow others to sell and distribute these eBooks and short reports. Now each time someone else uses your material they would be promoting your products and services on autopilot. You would be generating targeted customers that would otherwise know nothing about you.
Remember, this can be done at no cost whatsoever, there are many free eBook creators available for download on the Internet; all this will cost you is a little bit of your time.
So if you are serious about building your business why not give it a try? You have nothing at all to lose and everything to gain and your only limit is your imagination.
